BDL Media http://www.bdlmedia.com Direct Marketing, Technology, Media and Advertising in China Tue, 10 Jun 2008 07:56:34 +0000 http://www.bdlmedia.com/ en © dlevinson@bdlmedia.com () dlevinson@bdlmedia.com() 1440 Interactive Direct Marketing, Advertising, and Technology in China dlevinson@bdlmedia.com No no http://www.bdlmedia.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg BDL Media http://www.bdlmedia.com 144 144 BDL Media's Mailing Lists Help Chinese Charities Raise Funds, Recruit Volunteers http://www.bdlmedia.com/20080610183 http://www.bdlmedia.com/20080610183#comments Tue, 10 Jun 2008 07:54:47 +0000 admin http://www.bdlmedia.com/?p=183 CharityInChina.org is working with XZList to promote the use of email list management to non-governmental organizations and charities operating in Greater China.

The new service is available via the XZList website and offers two important services to charities and NGOs:
1) Fundraising organizations can work with XZList to use CharityInChina.org's proprietary database of over 35,000 businesses to help solicit important donations or recruit volunteers;
2) NGOs and charities can upload their own databases to XZList and then send important invitations, reminders, and newsletters to their own databases.

After the recent earthquake in China's Sichuan Province, civil society organizations like NGOs and charities have been working hard to raise funds and gain volunteers for community activities in the damaged region. They are using the Internet to mobilize their forces to bring relief to these areas, and an important part of their arsenal is the use of email list management to segment and target groups within their ranks who can best help.

Mailing list management has also proven useful before the earthquake, as organizations like Special Olympics East Asia have relied continuously on XZList's mailing list management services in China to maintain control over their marketing and public relations databases. Organizations like UNICEF and Care for Children have also recently used CharityInChina.org's mailing list databases to help raise awareness about post-quake needs.

Both CharityInChina.org and XZList are owned by China-based BDL Media, a direct marketing company specializing in technology and marketing services for businesses to maintain contact with their important stakeholders in China.

For more information about these services, visit CharityInChina.org or XZList.com.

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Future Business Leaders Come Together For Conference In Shanghai http://www.bdlmedia.com/20080606182 http://www.bdlmedia.com/20080606182#comments Fri, 06 Jun 2008 05:07:27 +0000 admin http://www.bdlmedia.com/?p=182 BDL Media's CEO Danny Levinson will be moderating a panel on integrating responsible business initiatives into media outreach in China this afternoon at the "Being Globally Responsible Conference".

China Europe International Business School in Shanghai is organizing its third "Being Globally Responsible Conference" on June 6-8 , 2008. The conference is initiated by CEIBS MBA students and promotes corporate social responsibility to the future global business leaders.

This is the third year Levinson has participated as a speaker at the event, and BDL Media has also partnered with the event via its own direct marketing and media/PR brands in China: Xinwengao.com and ChinaCSR.com.

The theme of this year's conference is "New Horizon, Better World". The three-day meeting will feature expert speeches, group workshops, movies and network opportunities. BGRC's highlighted topics include, but are not limited to environmental protection, sustainable development, corporate governance, sustainable energy usage, poverty reduction and social entrepreneurship. BGRC will engage well-known speakers from different spheres, such as NGO's, universities' faculty and subject matter experts, who will share their experience and challenges related to sustainability and social responsibility.

Among the keynote guest-speakers, the event will host some of the world's most respected socially-responsible leaders: Frederick Dubee, Senior Advisor to the UN Global Compact and Nancy Barry, President of Nancy Barry Associates and former President of Women's World Banking. BGRC targets MBA students mostly from Asia-Pacific region. The estimated number of event participants is close to 300 from about 50 business schools from Mainland China, Hong Kong, Taiwan, Japan, Korea, Thailand, India, Singapore, Philippines, Malyasia, Australia, Spain, Denmark and the United States.

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BDL Media CEO To Talk At Merrill Lynch Asia Rising Stars Conference http://www.bdlmedia.com/20080514181 http://www.bdlmedia.com/20080514181#comments Tue, 13 May 2008 22:07:49 +0000 admin http://www.bdlmedia.com/?p=181 BDL Media CEO Danny Levinson will be speaking today on a panel "Demographics — Consumer Spending Behavior in Asia and Branding in Asia" at the 2nd Merrill Lynch Asia Rising Stars Conference in Singapore.

Merrill Lynch is organizing its 2nd Merrill Lynch Asia Rising Stars Conference, May 13-16, 2008 in Singapore, at The Ritz-Carlton Millenia Singapore.  This is the largest investor conference in Singapore attracting  a global audience with attendance exceeding 1,100 persons in 2007. Over the conference week delegates, who will interact and network. Keynote speakers include Vice President Al Gore, Jim Rogers, Singapore Minister of Trade and Industry Lim Hng Kiang, Dave Rosenberg and Bill McDonough.

Brand awareness is a key developing thematic in the Asia consumer space; household consumption growth is on the rise in Asia, particularly in China where  growth is expected to accelerate from a 8.2% CAGR from 2003-2007 to a 10.2% CAGR over the next five years. What are some interesting mis-priced brand opportunities? The panelists will cover those topics and more and be moderated by Denise Chai, head of Greater China Consumer, Merrill Lynch.

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ChinaTechNews.com Signs Agreement With ZDNet Asia To Extend Reach Across Asia http://www.bdlmedia.com/20080508180 http://www.bdlmedia.com/20080508180#comments Thu, 08 May 2008 08:03:43 +0000 admin http://www.bdlmedia.com/?p=180 ChinaTechNews.com today announced an agreement with CNET Networks Asia Pacific, a subsidiary of CNET Networks, Inc. (NASDAQ; CNET) which currently operates CNET Asia, ZDNet Asia and CNET Direct, to deliver daily China-related technology news to ZDNet Asia. ChinaTechNews.com's English-language news is currently deployed and already available on ZDNet Asia.

ZDNet Asia is a comprehensive online resource for enterprise and SMB technology decision-makers in Asia, featuring 400 fresh pieces of original content per month from its Asia and global editorial teams, including tech news and insight with regional perspectives, and over 60,000 whitepapers, case studies and webcasts in its IT library. Business professionals in charge of technology rely on ZDNet Asia to deliver deep insight into IT planning, vendor consideration, and product selection.

ZDNet Asia reaches IT professionals and business influencers throughout South East Asia and Hong Kong. It also helps audience stay abreast of the latest technology developments, and provides marketers access to an engaged audience and opportunities to "interact" with them through effective online strategies and campaigns.

Operating online since 1999, ChinaTechNews.com distinguishes itself from other technology information providers through the diversity and accuracy of its IT and industry news briefs; contextual and background information; and expert commentary, all of which is processed on a daily basis. It has a registered subscriber database of over 30,000 readers — more than double any other similar technology publisher in Greater China — and over 150,000 hits each day. ChinaTechNews.com is the top destination for business executives, technology investors, and netizens who crave daily news about China's booming technology sector. ChinaTechNews.com currently has syndication agreements with many other information providers, including Dow Jones, China.com, iResearch, and the Internet Society of China.

ChinaTechNews.com is owned and financed by BDL Media, a Hong Kong-based multimedia direct marketing company owning dozens of online and offline direct marketing database assets.

"BDL Media is happy to partner ZDNet Asia, the leading online technology media house in Asia, to provide daily syndicated full-text news," said Danny Levinson, CEO of BDL Media and publisher of ChinaTechNews.com. "ChinaTechNews.com is the only independent English-language daily technology news source solely covering China, and we are confident of providing strong China-focused technology business news for ZDNet Asia's audience. This deal also extends ChinaTechNews.com's brand equity and will help grow BDL Media's marketing database. In our view, it is a perfect fit to work with ZDNet Asia because this deal highlights both companies' strengths."

In addition, ChinaTechNews.com will set aside a special section called "Asia Tech" on its own site to showcase technology news from outside of Asia that is provided by ZDNet Asia. This will broaden ChinaTechNews.com's ability to supplement its own China-focused research and news with ZDNet Asia's high quality news covering the rest of Asia.

ABOUT BDL Media
BDL Media (www.bdlmedia.com) is a leading China-based direct marketing company providing media, advertising, and technology services to companies who want to communicate with their stakeholders in China. The company's properties include over 30 different targeted Internet website platforms, service-oriented marketing services, and a large array of different databases, lists, and websites of consumers and businesses in and around China.

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BDL Media Signs Content Distribution Agreement With Dow Jones http://www.bdlmedia.com/20080403178 http://www.bdlmedia.com/20080403178#comments Thu, 03 Apr 2008 07:39:40 +0000 admin http://www.bdlmedia.com/?p=178 More Chinese business news is available in more places with a new deal signed between China-based BDL Media Ltd and Dow Jones. Premium Chinese language daily news from BDL Media's vertical websites Xinwengao.com, ChinaCSR.com, and ChinaHospitalityNews.com is now being syndicated via Dow Jones Factiva, extending BDL Media's brands to nearly 1.8 million enterprise users worldwide.

In addition, premium English-language daily news from ChinaTechNews.com, ChinaCSR.com, ChinaNewswire.com and ChinaSourcingNews.com is now syndicated to Dow Jones Factiva. With a combined database of over 20,000 news articles, each of BDL Media's Chinese and English language websites are leaders in their respective vertical Chinese business news niches.

Dow Jones Factiva products and services provide essential business news and information together with the content delivery tools that power the intelligent enterprise. The unrivaled collection of more than 14,000 authoritative sources includes the exclusive combination of The Wall Street Journal, , Dow Jones and Reuters newswires and the Associated Press.

By using Dow Jones Factiva, executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them – directly from the Microsoft Office and job-specific applications they use every day. Dow Jones's innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via role-specific products or through customized enterprise, group or personal solutions.

ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.

ABOUT BDL MEDIA
BDL Media (www.bdlmedia.com) is a leading China-based direct marketing company providing media, advertising, and technology services to companies who want to communicate with their stakeholders in China. The company's properties include over 30 different targeted Internet website platforms, service-oriented marketing services, and a large array of different databases and websites of users in and around China.

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China's Tourism Growth On Menu At University's Forum http://www.bdlmedia.com/20080331177 http://www.bdlmedia.com/20080331177#comments Mon, 31 Mar 2008 02:03:24 +0000 admin http://www.bdlmedia.com/20080331177 Danny Levinson, chief executive officer of BDL Media Ltd, a leading direct marketing company in China, participated in the Wharton China Business Forum this past weekend in Philadelphia, Pennsylvania in the United States.

Levinson participated in the Tourism & Leisure panel along with Richard Roberts, VP Communications at Wyndham; Professor Qu Hailin from Oklahoma State; and Professor Robert Li from University of South Carolina. Jehoshua Eliashberg, the Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management at Wharton was the moderator of the panel.

Wit the theme of "Global Perspective: Meeting China's Rise", the forum focused on business issues in the Middle Kingdom. Wharton China Business Forum is one of the programs of the Wharton China Business Society, a professional student-run organization at the Wharton School of University of Pennsylvania. The organization is comprised of 5 major programs and 100 undergraduate student officers, focusing on providing activities and programs that improve our understanding of China's business landscape and markets.

The Business Forum is the oldest and largest program in the Wharton China Business Society. Consisting of over 60 members, the Business Forum holds an annual conference in the spring for Chinese business professionals as well as students and members of the local community. In the past the Business Forum has hosted notable speakers from such companies like Citigroup, Boshi and UPS.

This Tourism & Leisure panel called attention to the struggles and successes in China's evolving tourism and leisure industries while highlighting the numerous cultural, social, and political factors that affect them. With an expanding economy and a government that has become more internationally conscientious, China holds tremendous potential within its tourism and leisure industries.

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XZList Presents Chinese Email Best Practices At Marketing Sherpa's Third Annual Email Summit http://www.bdlmedia.com/20080226176 http://www.bdlmedia.com/20080226176#comments Mon, 25 Feb 2008 17:01:08 +0000 admin http://www.bdlmedia.com/20080226176 XZList, China's largest email list management and email marketing software provider, has a presence at this year's Email Summit 2008, held at the Intercontinental Hotel Miami, USA by MarketingSherpa. Danny Levinson, CEO of XZList, is speaking at the event on "Testing & Segmentation Strategies of a Chinese Weekly" and will be introducing ways XZList helps clients optimize email newsletter publishing and email marketing campaigns for best deliverability, return on investment, and user action in China.

"The Chinese email environment is much more complicated than being able to send double-byte characters," says Levinson. "Deliverability, relationships with Internet Service Providers, and optimizing subject mater is of paramount performance. These issues will be covered in my presentation at the Email Summit 2008."

This is the second year that Levinson and XZList.com have participated in the event, the first time being at the inaugural event in Chicago, USA in 2006.

Email Summit 2008 is MarketingSherpa's biggest Email Summit ever, with three days worth of case studies, panels, training and research data that will provide answers to attendees' most pressing issues regarding email campaigns. Seasoned marketers from around the world are presenting their case studies. The industries represented include airlines, software, hi-tech, entertainment, insurance, automation, travel and leisure, restaurants, finance, instrumentation, sweepstakes, pharmaceuticals, and consumer goods.

XZList.com is a service of BDL Media Ltd, one of China's leading vertical content providers and marketing service providers of both online and print information. More information at www.xzlist.com

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Company Announces Record Amount Of Donations In China For 2007 http://www.bdlmedia.com/20071228106 http://www.bdlmedia.com/20071228106#comments Fri, 28 Dec 2007 06:45:26 +0000 admin http://www.bdlmedia.com/20071228106 BDL Media, a diversified group of Internet media, digital advertising, and technology businesses operating in China, has donated over RMB1,000,000 in China for 2007.

"We have been operating in China for over ten years and understand that our community is what makes our company special," says Danny Levinson, CEO of BDL Media. "Therefore, it has always been important to make donations to organizations and charities we feel best push forward BDL Media's principles and help Chinese society and its people."

The company's list of benefactors who received monetary or in-kind services for 2007 included the Live Earth Concert, Special Olympics, Jane Goodall Institute, and local charities and organizations focused on building community programs.

BDL Media also started CharityInChina.org in 2005 to help connect organizations to corporate or individual volunteers or donations. The website has been a great success as more than thirty charities used the service in 2007 to find special ways to communicate with the public. Companies and groups like the Marriott International, Lehman Brown, Toys for Tots, British Paralympic Association, Safe Kids China, and Care for Children took advantage of CharityInChina.org's services in 2007.

For more information, please visit www.bdlmedia.com or www.charityinchina.org.

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Xianzai Celebrates Tenth Internet Anniversary In China http://www.bdlmedia.com/20071215105 http://www.bdlmedia.com/20071215105#comments Sat, 15 Dec 2007 06:21:39 +0000 admin http://www.bdlmedia.com/20071215105 Xianzai.com, China's first and longest-running English language Internet resource, has celebrated its tenth anniversary. Along with its Chinese-language website at Xianzai.cn, the Xianzai network has been providing valuable information to Internet users in China and abroad for over a decade and now has over a million dedicated users who read Xianzai's daily and weekly content via email.

Xianzai.com has stayed committed to its model of providing content via email newsletters since it first started at the end of 1997. By providing information via email to registered users, Xianzai guarantees that content is pushed to users at specific times and to specific demographics and then can gauge for advertisers which readers opened the email newsletters and what content within the email newsletters interested the readers most.

"In fact, when Xianzai first started in 1997, it did not even have a website and instead relayed information around China via email list servers. But Xianzai has developed over the years and now also providers content via wireless channels and syndicated information via RSS," says Paul Doyle, president of BDL Media. "Many websites around the world have signed syndication deals with Xianzai, including China.com, which provides a special area on its website at http://english.china.com for Xianzai content."

Xianzai has also expanded by not only providing email newsletters filled with valuable content, but also special advertising deals from leading hotels, airlines, educational institutions, insurance companies, and financial service firms. Because Xianzai focuses on both "gold collar" Chinese and the elite of expatriates living in China or foreigners planning to travel to China, Xianzai has been providing advertisers one of the best ways for digital marketing in China. Xianzai currently sends out an average of two email advertising campaigns each day — far more than most competitors around the world.

In cooperation with XZList, another business owned by BDL Media that provides mailing list management services to loyalty marketers in China, Xianzai combines its user database with fine-tuned software from XZList to power the online advertising campaigns for China's top marketers.

More information is available at www.xianzai.com.

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Website Opens New Ways For Chinese Consumers To Get Latest Travel Deals http://www.bdlmedia.com/2007120680 http://www.bdlmedia.com/2007120680#comments Wed, 05 Dec 2007 18:30:34 +0000 admin http://www.bdlmedia.com/2007120680 Xianzai.cn, China's longest-running provider of Chinese-language email newsletters targeted at travel deals, has unveiled new syndication features to assist consumers with finding the latest deals on travel in China and around the world.

With hundreds of RSS feeds, consumers can now easily be updated by the most relevant news about hotel, airline, and travel agency deals in China. Xianzai.cn has for many years already been providing daily email updates for consumers to gain the best information from companies like Shangri-La, Qatar Airlines, Holiday Inn, Sheraton, United Airlines and Marriott. Now with RSS feeds, consumers have added ways to learn of these new deals.

In addition to travel, Xianzai.cn provides food and beverage outlets in China's top cities a targeted demographic of high-end diners who crave the latest information about restaurant openings, dining deals, cocktail specials, and more. With these added syndication opportunities, Xianzai.cn's advertisers have an added method to get their information in front of China's Internet users.

BDL Media is a leader in both online and offline advertising for the travel and hospitality sectors. With over ten years of experience and daily dealing with dozens of travel clients, BDL Media handles more travel advertisements than Chinese online travel booking services eLong.com and Ctrip.com combined

More information is available at www.xianzai.cn

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