(LANHAM, MD) Vocus, Inc. (NASDAQ:VOCS), a leading provider of on-demand software for public relations, today announced that it has acquired privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China.

BDL Media was founded in 2004 and has quickly become a well respected brand in the Chinese Public Relations landscape.  Today BDL Media has over 100 customers representing Chinese companies of all sizes and industries.  The company provides public relations software and services including media relations, news monitoring and news distribution.  Through its key services ChinaNewswire.com and Xinwengao.com, the company is quickly becoming one of the largest online news release services in China, and via MyRSS.cn, the company is rapidly building one of the most useful Chinese-language digital news monitoring services.

"China is one of the largest and fastest growing economies in the world with a rapidly emerging PR industry that is estimated to be over $1 billion and growing in excess of 30% annually," said Vocus chairman and CEO Rick Rudman.  "This acquisition provides a launching pad for Vocus to introduce our full suite of products into this large, growing and untapped market."

BDL Media's customers in China will continue to have access to many of their existing products and services and continue to work with the same dedicated BDL Media employees.  In the near future, we expect that BDL Media customers will also have access to the full suite of products currently offered by Vocus globally, including one of the world's largest media databases, online news and social media monitoring and analysis, and news distribution.

"The combination of BDL Media's local market expertise and Vocus' products and global resources are the perfect platform to create a market leader in China," says BDL Media President Paul Doyle.  "We're excited to join the Vocus team and introduce the world's best on-demand PR software to this rapidly growing market."

BDL Media operations and staff will remain based in Beijing, Shanghai, and Shenzhen.

Conference Call Information
Vocus will discuss the BDL Media acquisition today, Tuesday, April 20, 2010 on our previously scheduled Q1 2010 earnings call which begins at 4:30 p.m. ET, or 1:30 p.m. PT, today.  Investors are invited to listen to a live audio web cast of the conference call on the Investor Relations section of the Company's website at http://onlinepressroom.net/vocus/ir/webcast/.  A replay of the webcast will be available approximately one hour after the conclusion of the call and will remain available for 30 calendar days following the conference call.  An audio replay of the conference call will also be available approximately two hours after the conclusion of the call.  The audio replay will be available until May 4, 2010 at 11:59 p.m. ET and can be accessed by dialing (888) 203-1112 or (719) 457-0820 and entering conference number 4673967.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software.  Vocus is used by more than 4,400 organizations worldwide and is available in seven languages.  Vocus is based in Lanham, MD with offices in North America, Europe and Asia.  For more information, please visit www.vocus.com or call (800) 345-5572.

Forward-Looking Statements
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions.  This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance.  Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, the possibility that we will not achieve GAAP profitability, interruptions or delays in our service or our Web hosting, our new business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.

Granted in Zhongguancun, the "Silicon Valley of China", the HTNE certification is this time approved for three years, until 2012. HNTE certification is only granted to those companies in China that provide the highest level of technology services, and the certification also grants generous tax breaks 50% lower than companies lacking HNTE certification.

BDL Media's wholly-owned foreign enterprise subsidiary now has both the standard software services license and the HNTE certification.

Providing digital services to small and medium businesses in China since 2005, BDL Media has its headquarters in Beijing, with satellite offices in Shanghai, Shenzhen, and Hong Kong.

The DM License allows BDL Media's subsidiary to directly provide broadcasts of print direct mail sent throughout China. Partnering with China Post, Shanghai Boshiyuan Guanggao can provide segmented broadcasts to targeted databases of businesses and consumers in China.

Shanghai Boshiyuan Guanggao is an advertising company started four years ago. A DM License is available to advertising companies in Shanghai after three years of operation, providing a barrier to entry for other companies hoping to create direct marketing businesses in China.

At the same time as obtaining the coveted DM License, Shanghai Boshiyuan Guanggao has increased its capitalization to CNY1,500,000, allowing it to also acquire an Internet Content Provider License for its online services.

MICE is a much-used acronym within the corporate travel industry that means "Meetings, Incentive travel, Conventions, and Exhibitions". Most hotels have MICE managers and MICE directors who assist businesses travelers, exhibition companies, and incentive travel junkets with organizing their necessary conference rooms, dining options, and hotel rooms needs.

Updated daily, 51MICE.com is a service of BDL Media Ltd. and delivers a clear Chinese-language destination where corporate travel planners can come to one place to search and compare the best hotel rooms, ballrooms, meeting rooms, and conference facilities. With thousands of MICE locations in over 200 different Chinese cities, 51MICE.com plans to triple the size of its database offerings by summer 2009 to provide even more choice for Internet users. Information is compiled from telephone and email interviews and collated from BDL Media's China-based direct marketing database.

51MICE.com has partnered with China Hospitality News (http://www.chinahospitalitynews.com), China's leading corporate travel and MICE publication, to also deliver daily MICE-related news to users who craze the latest news on travel agency openings, hotel deals, conference room renovations, and destination highlights.

For more information, please visit www.51MICE.com.

Targeting the media needs of large companies, but intending to fall within the pricing range of small and medium enterprises, the new SaaS (Software-as-a-Service) product is being tested by select clients. The testing period should last for three months, during which time ChinaNewswire.com and its Chinese-language service Xinwengao.com ("xinwengao" means press release in Chinese) slowly move existing clients to the new service.

With the new software service, press release clients can:
1) Post both Chinese and English language press releases and choose to which category of Chinese journalists will receive the release. The service currently targets 6,400 key journalists in China involved in over 2100 key Chinese media.

2) Pay for the press releases directly using online using payment services.

3) Upload, create and save media lists for ad hoc sending of press releases to journalists around the world. Users can monitor if journalists receive the releases and when they open or click on links within the release.

4) Create "News Alerts" that search for keywords on the Chinese Internet and deliver breaking news in real-time to users.

5) Create customized RSS feeds that fit within the dashboard of the software to inform clients of any type of news they desire. The RSS feeds are also available outside of the software so they can be plugged into any type of RSS reader.

"Companies want a cost-effective and easy-to-use way to both distribute their press releases to online media as well as monitor the impact those releases have across the Internet," says Peter Cheng, chief architect of the new SaaS offering. "Feedback from our clients over the coming months will help us to tweak our product to ensure that we deliver a valuable product that can be used by any public relations or marketing department."

Started in 1999, ChinaNewswire.com and its Chinese sister site Xinwengao.com has grown from simple software that allowed clients to maintain their corporate images online to a full-fledged press release distribution software service that daily syndicates its company press releases to dozens of partner websites and thousands of journalists. BDL Media Ltd, a Hong Kong based direct marketing software and services company, owns ChinaNewswire.com and Xinwengao.com. For more information about ChinaNewswire.com and Xinwengao.com services, please visit www.chinanewswire.com.