BDL Media, a leading provider of online visibility services to small and medium companies in China, has enhanced its ability to deliver marketing, advertising, and public relations products to clients in China with a new Direct Mail License for its Shanghai Boshiyuan Guanggao subsidiary.

The DM License allows BDL Media's subsidiary to directly provide broadcasts of print direct mail sent throughout China. Partnering with China Post, Shanghai Boshiyuan Guanggao can provide segmented broadcasts to targeted databases of businesses and consumers in China.

Shanghai Boshiyuan Guanggao is an advertising company started four years ago. A DM License is available to advertising companies in Shanghai after three years of operation, providing a barrier to entry for other companies hoping to create direct marketing businesses in China.

At the same time as obtaining the coveted DM License, Shanghai Boshiyuan Guanggao has increased its capitalization to CNY1,500,000, allowing it to also acquire an Internet Content Provider License for its online services.