The Internet is rapidly transforming business communications in China, but how are corporate social responsibility, corporate citizenship and sustainability initiatives being launched and monitored in China with all these new Web 2.0 services? Danny Levinson, CEO of BDL Media, will speak on "Social Media's Implementation in Dealing with Your CSR Challenges and Nurturing Corporate CSR Culture" at this year's Integrated 2.0 Communications conference in Shanghai being held September 9-11, 2008.

Blogs, podcasts, online forums, instant messaging and other interactive websites have created a new landscape of fresh challenges and opportunities for corporate communications professionals. Businesses have to take social media's impact into consideration for a more comprehensive communications strategy. Integrated 2.0 Communications will bring together the best and brightest minds in the industry to showcase and explore successes, failures and discuss how business can embrace new technologies and techniques to face the challenges and grab the opportunities. The conference is organized by Avail Corporation.

Levinson will present how companies are facing the challenges of Web 2.0 when they try to promote their CSR marketing and public relations initiatives in China. He will discuss the Chinese social networking channels CSR professionals can implement to communicate messages more effectively to gain buy-in from other departments and review the ways companies are delivering and presenting their CSR efforts in a story-telling manner. BDL Media's services MyRSS.cn, a Chinese news rating and monitoring service, and Xinwengao.com, the leading Chinese press release distribution service in China, will also be shown as some of the best ways to monitor and analyze a campaign's effectiveness.

Other speakers at the conference include Len Starnes, Head of Digital Marketing & Sales for General Medicine at Bayer Schering Pharma AG; Ginger Zhu, Communications Director at Nike China; Mimi Vong, Interactive Marketing Director at Pepsico; and Nor Badron, representing Worldwide Channel Public Relations at Intel.