BDL Media's CEO Danny Levinson will be moderating a panel on integrating responsible business initiatives into media outreach in China this afternoon at the "Being Globally Responsible Conference".

China Europe International Business School in Shanghai is organizing its third "Being Globally Responsible Conference" on June 6-8 , 2008. The conference is initiated by CEIBS MBA students and promotes corporate social responsibility to the future global business leaders.

This is the third year Levinson has participated as a speaker at the event, and BDL Media has also partnered with the event via its own direct marketing and media/PR brands in China: Xinwengao.com and ChinaCSR.com.

The theme of this year's conference is "New Horizon, Better World". The three-day meeting will feature expert speeches, group workshops, movies and network opportunities. BGRC's highlighted topics include, but are not limited to environmental protection, sustainable development, corporate governance, sustainable energy usage, poverty reduction and social entrepreneurship. BGRC will engage well-known speakers from different spheres, such as NGO's, universities' faculty and subject matter experts, who will share their experience and challenges related to sustainability and social responsibility.

Among the keynote guest-speakers, the event will host some of the world's most respected socially-responsible leaders: Frederick Dubee, Senior Advisor to the UN Global Compact and Nancy Barry, President of Nancy Barry Associates and former President of Women's World Banking. BGRC targets MBA students mostly from Asia-Pacific region. The estimated number of event participants is close to 300 from about 50 business schools from Mainland China, Hong Kong, Taiwan, Japan, Korea, Thailand, India, Singapore, Philippines, Malyasia, Australia, Spain, Denmark and the United States.