BDL Media has launched a new service in China aimed at ensuring public relations professionals, marketers and advertisers have better access to Chinese executives, high-wealth individuals and companies in China's largest cities.

The new service is called BDL Direct and allows marketers to effectively target customers with a postal direct mail campaign in China. A direct mail piece makes a lasting impression with existing customers, creates awareness for new customers and reinforces marketing efforts.

BDL Direct provides one-stop convenience and savings on everything clients need, from campaign planning and creative services to state-of-the-art production, mailing and data management solutions in China. Segmented databases allow clients to reach high-value readers and excellent demographics in Shanghai, Beijing, Guangzhou, and dozens of other cities in China.

"For over ten years we have been leaders in China for Internet direct marketing efforts with email marketing databases of millions of users," says Paul Doyle, president of BDL Media. "After testing this service for a few months, we are now ready to roll it out to offer multinationals and domestic companies in China unparalleled support in reaching contacts via offline means. Loyalty marketing and high-end consumer goods firms have shown specific interest in the service, as it allows them more access with the people they hope to communicate."

BDL Direct combines its own postal database of over a million targeted consumers with those of partners in Asia, creating a possible segmented postal database of over 25 million possible contacts in China's main cities. This number will continue to grow as BDL Media signs new partnerships and expands the service throughout China.