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BDL Media Supports "Being Globally Responsible Conference" For China's Future CEOs
May 8, 2007

For the second year in a row, BDL Media is sponsoring the first student organized international corporate social responsibility annual conference in the Asia Pacific region.

Hosted by the China Europe International Business School in Shanghai, CEIBS students, faculty, and staff from MBA programs around the world and European Union officials will congregate at the CEIBS campus from May 11 to May 13 to take part in the event. The conference features keynote speeches by distinguished guests, workshops, networking banquets, and company visits.

Invited back for a second year, BDL Media's Managing Partner Danny Levinson will give a workshop entitled "Juggling Media Relations and CSR Initiatives in China". The workshop will focus on how Chinese companies use the Internet, newspapers, television, and radio to reach their stakeholders and how media relations and public relations play a large part in allowing multinationals to successfully execute their strategies in China. Levinson is the publisher and editor of BDL Media's monthly bilingual (Chinese and English) print magazine "China CSR" and its daily bilingual website at ChinaCSR.com.

ChinaCSR.com is a media sponsor for the event and is providing resources for the conference. More information is available at www.chinacsr.com.

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