Xianzai.com, China's first and longest-running English language Internet resource, has celebrated its tenth anniversary. Along with its Chinese-language website at Xianzai.cn, the Xianzai network has been providing valuable information to Internet users in China and abroad for over a decade and now has over a million dedicated users who read Xianzai's daily and weekly content via email.

Xianzai.com has stayed committed to its model of providing content via email newsletters since it first started at the end of 1997. By providing information via email to registered users, Xianzai guarantees that content is pushed to users at specific times and to specific demographics and then can gauge for advertisers which readers opened the email newsletters and what content within the email newsletters interested the readers most.

"In fact, when Xianzai first started in 1997, it did not even have a website and instead relayed information around China via email list servers. But Xianzai has developed over the years and now also providers content via wireless channels and syndicated information via RSS," says Paul Doyle, president of BDL Media. "Many websites around the world have signed syndication deals with Xianzai, including China.com, which provides a special area on its website at http://english.china.com for Xianzai content."

Xianzai has also expanded by not only providing email newsletters filled with valuable content, but also special advertising deals from leading hotels, airlines, educational institutions, insurance companies, and financial service firms. Because Xianzai focuses on both "gold collar" Chinese and the elite of expatriates living in China or foreigners planning to travel to China, Xianzai has been providing advertisers one of the best ways for digital marketing in China. Xianzai currently sends out an average of two email advertising campaigns each day — far more than most competitors around the world.

In cooperation with XZList, another business owned by BDL Media that provides mailing list management services to loyalty marketers in China, Xianzai combines its user database with fine-tuned software from XZList to power the online advertising campaigns for China's top marketers.

More information is available at www.xianzai.com.